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About Kristin Ray.
With over 17 years of sales experience, I’ve developed a diverse and robust skill set in relationship building, account management, business development, operations, and leadership. Throughout my career, I’ve had the opportunity to build strong connections with key executives, including those in B1G university athletics, regional corporations, national healthcare payers, and regional health systems. I’ve also led teams and developed strategic operations over the course of my years in management and director-level roles across industries like sales, retail, hospitality, healthcare, athletics, and associations. I’ve successfully overseen the launch of healthcare programs, managed hospitality operations, worked with and overseen brokers and agencies, and led athletic operations for major athletic programs.
In addition to my work in sales and leadership, I bring a wealth of experience in marketing, compliance, speaking, and event planning. I’ve worked in marketing across various industries, including healthcare, athletics, hospitality, and personal promotion, with over 10 years of social media content creation and a strong background in traditional marketing like TV, print, and earned media. I’m a licensed health and life producer, and certified in AHIP and FWA compliance, with experience in HIPAA and NCAA compliance, and have become a sought-after speaker and host. I regularly guest on news segments and podcasts, have MC’d multiple healthcare industry events, and hosted the FAB Podcast. My literary work includes self-published children’s books, regional magazine columns, and industry publications, reflecting my diverse creative talents.
Professional Skills
Sales
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6+ years healthcare sales
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5 years hospitality sales
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4 years retail sales
Relationship Building/Account Management
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Role: Healthcare Sales
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Established relationships:
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National carriers
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Regional carriers
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Regional health systems
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Brokers and Brokerages
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Association Leadership: Local, State, Regional, National levels
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Role: Hospitality Sales
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Established relationships:
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Multiple B1G university athletic executives
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Regional corporation executives
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Role: Travel Management
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Established relationships:
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Additional university athletic executives
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Regional business leaders
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Customer Success
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10+ years influencing and shaping brand identities with the consumer in mind
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Experience in analyzing data and designing/implementing initiatives accordingly
Leadership
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17+ years of leadership (management/director level) in the following industries:
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Sales
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Retail
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Hospitality
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Healthcare
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Athletics
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Association
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Operations
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5+ years of healthcare sales department operations, including launching:
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A new Medicare Advantage plan for a regional carrier
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A Medicare sales agency, partnering with a regional carrier and health system
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5 years hospitality operations oversight in full-service hotel
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4 years of athletics operations oversight in B1G Men's Basketball program
Marketing
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6+ years general marketing experience in the following industries: athletics, hospitality, healthcare, personal promotion
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10+ years social media content creation
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5+ years traditional marketing experience including: TV, print, social media, earned media, OOH advertising, etc.
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4+ years association marketing
Compliance
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AHIP & FWA compliance certified - 2019-Present
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5+ years of HIPPA compliance experience
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4 years of NCAA compliance experience
Speaking/Hosting
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Guest on regular news segments representing health plan
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Guest on multiple podcasts representing literary work
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MC of multiple healthcare industry events
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Host of FAB Podcast - 3 years
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Paid public speaker
Literary Work
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2 years - Regional Magazine Sports Columnist
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4 years - Blogging on personal and regional lifestyle websites
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2 self-published children's books
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1 professionally published co-authored book
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Multiple industry publications
Meeting and Event Planning
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5 years hospitality event sales, planning and execution
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5 years athletic travel and event planning and execution
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6 years healthcare event planning and execution
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3 years association event planning and execution
Education
2003-2008
Michigan State University
College of Communication Arts and Sciences
Bachelor's Degree